Hey, Joshua here!
Marketing Undergraduate and Aspiring Tech Product Marketer Seeking to Drive Impact
Experience Across These Organisations
Curious About My Work?
Work & Projects
Highlights of my work from internships to school projects
Evaluated a digital platform connecting HDB residents with approved contractors for convenient home maintenance solutions.
Case Study Coming Soon...
Working on a product marketing case study exploring positioning and messaging frameworks for B2B landing pages.
Get To Know Me
I'm an aspiring product marketer and an undergraduate student at the Singapore University of Social Sciences, pursuing a Bachelor of Science in Marketing. I have a strong foundation in strategic marketing and project development, and I'm eager to bring my skills to meaningful projects.In my professional journey so far, I've had the pleasure of contributing to site visibility improvements at 99.co, working on project development at the Housing & Development Board, and managing data for personnel at the Ministry of Defense. These experiences have taught me a lot about strategic planning, data management, and digital marketing.I bring a diverse skill set that includes market research, digital marketing, and project development. I love using these skills to drive user engagement and business growth.When I'm not working or studying, you'll probably find me behind a camera lens, diving into Japanese culture, on my couch watching a game of football, or jetting off somewhere (if I have the funds to).
Get In touch
I'm always on the lookout for new opportunities in product marketing and related fields, where I can continue to grow and contribute. Let's connect and explore how we can work together! Feel free to reach out to me through email or connect with me on LinkedIn using the icons below.
DEVELOPMENT OF HOUSING MAINTENANCE PORTAL
Overview
As a Project Development Intern at HDB, I played a key role in assessing the feasibility of a Housing Maintenance Portal. This digital platform aimed to streamline the process of finding reliable home maintenance service providers for HDB residents by connecting them directly with approved contractors. My contributions focused on user experience and marketing strategies to ensure a smooth and convenient experience for residents of diverse backgrounds.
My Role and Contributions
Marketing and User Adoption
I explored various marketing channels to drive awareness and encourage user adoption of the platform. This involved identifying the most effective channels to reach residents of different ages, backgrounds, and language preferences.
User Experience (UX) Focus
I developed a user-centric approach by defining target user groups and functionalities for the platform. This included ensuring accessibility for the varied demographics of HDB residents, catering to their specific needs and abilities.
Methods & Approach
Social Media Platforms
Utilizing targeted ads and informative content on platforms frequented by different demographics.Rationale: Targets younger demographics who are more likely to use these platforms. Informative content educates users about the platform's benefits, while targeted ads ensure they see relevant information.
Traditional media
Leveraging media with high viewership/listenership among elderly residents for broader reach.Rationale: Reaches elderly residents who might rely less on digital channels. Local newspapers and radio stations offer familiarity and broader reach within this demographic.
Community Roadshows
Organizing targeted events in HDB estates with high concentrations of relevant user groups.Rationale: Builds trust and familiarity with the platform through in-person interaction. Demonstrations showcase functionalities, and registration assistance caters to residents who might need help navigating the digital aspects.
Reflections & Learnings
Understanding Diverse User Needs & Maximising Reach
By developing user personas, I ensured the marketing strategy targeted the diverse communication preferences of HDB residents. This segmentation will allow for efficient resource allocation, maximizing platform visibility among its intended user base. Tailored content in preferred languages and formats will foster engagement and encourage user adoption across demographics.